The closing gift that stays in their home for 11 years

88% of buyers say they'd use their agent again. About 1 in 5 actually does. The median owner goes 11 years between transactions, and 81% of sellers interview exactly one agent — whoever comes to mind first. The agents who win that moment aren't better closers. They're just still around. OnOtto keeps you around.

Send your first gift One-time · charged only on activation · unclaimed invites refund the credit Questions first? Ask a human below — reply within a business day.

This is what your client sees

A slim card pinned at the bottom of their OnOtto home screen: your face, your name, your button. It renders on every single app open — including the ten-second ones where they just check off a task — and your name rides the weekly digest email too.

Setup is three fields and a headshot. Rotate as many calls-to-action as you like — "What's my buying power?" · "View homes for sale" — or upload your own banner instead (specs in the FAQ).

And this is what you see

The dashboard is the receipt. Every render of your card, every open by household, every tap on your call-to-action — counted, and broken out by variant so you know which button pulls. Try it:

Counts and household names only — you never see tasks, documents, or anything else inside a client's home. Every click also lands on your site tagged utm_source=onotto, so your own analytics agree with ours.

The math on staying remembered

You already pay to be remembered — postcards, branded magazines, pop-bys, the annual party. The spend isn't the problem. The cost per moment of actual attention is.

See the numbers behind the chart

Keeping warm with one client, at published rates

Channel	Typical cost	Branded touches / yr	Cost per touch	Lasts
Postcards / farming mail	$9–$36 per client per year	12–24 mailbox glances	$0.75–$1.50	Until the next mailing
Branded magazine (ReminderMedia-style)	$27–$42 per client per year + activation fee	6 issues	$4.50–$7.00	The coffee table, briefly
Home-value digest tools (Homebot-style)	$600+/yr subscription per agent	12 emails (opens are vendor math, inflated by Apple)	$0.05–$0.27 per claimed open	While you keep paying
CRM drip email	$828+/yr per seat	12–24 sends, ~1 in 3 opened	$0.19–$0.37 per real open	While you keep paying
Calendar magnet	$0.50–$2 once a year	1 delivery, then the fridge	Cheap — but nothing to tap, nothing to measure	Twelve months, passively
Handwritten / home-anniversary cards	$3–$5 per card	1–2	$3–$5	The mantel, a week
Pop-by gifts	$20–$100 per client per year	4–6 in person	$5–$25, plus your afternoon each time	The visit
Client appreciation events	$18–$50 per attendee	1–2 conversations	$18–$50	The afternoon
Cutco knife set	$104–$287 once	One strong moment at handoff	All of it, on one impression	A drawer
Zillow Premier Agent (buying strangers instead)	$139–$223 per connection; $2,500–$8,000 per closed deal	0 — these are new leads, not your book	—	One phone call
OnOtto closing gift	One-time, per client — charged only on activation	~250–1,250 app opens, in their daily tool	~8¢ in year one; falls every year after	The life of the account

And OnOtto's impressions land at the exact moment they're thinking about their home: checking a task, logging a repair, wondering what their place is worth now. That's also work your untracked touches (pop-bys, pies, holiday cards) never get credit for — the dashboard counts every render and every tap.

Tax note, not tax advice: the IRS caps business-gift deductions at $25 per recipient per year (Pub 463), which is why a $225 knife set is mostly non-deductible goodwill. Co-branded marketing software that displays your name and call-to-action may be treatable as advertising instead, which has no such cap. Ask your CPA before counting on either treatment.

How it works: about a minute of your time

1. Paste the listing link and your client's email. That's the whole job. OnOtto reads the listing and drafts the home's maintenance plan — systems, appliances, the works. (Know the install dates? There's an optional two-minute handoff link for the sellers; anything that comes back sharpens the plan automatically.)
2. The gift goes out in your name, with your photo on the card. Your client claims it, snaps photos of their systems' labels, and OnOtto identifies makes and models and tightens the schedule. Only now — at activation — are you charged.
3. Your dashboard shows the compounding: impressions, opens by household, and clicks on your calls-to-action. Judge the whole thing by it.

What it costs

One-time, per client, never a subscription — and a credit is only spent when your client activates. Unclaimed invites can be revoked and the credit reused, so gifting your whole past-client book carries no waste.

Every gift is the same product: the client gets OnOtto Family for life (persistent maintenance reminders, photo appliance identification, household sharing) at no cost to them, ever. You get co-branding and attribution for the life of the account. There's no trial tier and no demo account to outgrow: start with a single gift and judge it by the dashboard.

Questions? Ask a human.

Tell us a little about your business and what you want to know. On a team? Mention how many agents — multi-agent group rates exist. We reply within one business day.

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Sources & assumptions: 88% of buyers would use their agent again or recommend them vs 21% of repeat buyers who actually did; 87% of sellers would recommend their agent; 81% of sellers contacted only one agent; 11-year median seller tenure (all-time high); typical agent volume ~10 sides/yr: NAR Profile of Home Buyers & Sellers (2024, 2025) and NAR Member Profile. 79% of repeat buyers would consider their previous agent vs 13% who hired them: Zillow Consumer Housing Trends Report 2025. Postcard costs $0.50 to $1.50/piece fully loaded and direct-mail response rates: ANA/DMA Response Rate Report and published print-shop rates. Branded magazine $4.49 to $6.99/issue: ReminderMedia published rates. Home-value digest tools from $50/mo: Homebot published pricing (open rates are vendor claims, inflated by Apple Mail Privacy Protection). CRM $69/mo/seat: Follow Up Boss published pricing; ~37% real-estate email open rates per Mailchimp benchmarks. Calendar magnets ~$0.50 to $2: promotional-product published rates. Handwritten cards $3 to $5: Handwrytten and Scribeless published pricing. Pop-by gifts $5 to $25 at 4 to 6 touches/yr: The Close and Luxury Presence. Zillow $139 to $223 per connection and per-deal ranges: Zillow published averages and industry analyses. Net commission assumes a 2.4% side (Redfin 2025 average buyer-side commission) at a 75% split on the $407,500 NAR median existing-home sale. OnOtto impressions assume the co-branded card renders on every app open: ~250/yr for a weekly-only household, ~1,250/yr for an engaged one (a few daily habits plus the weekly list). The chart plots each channel at the midpoint of its published range; the dashboard shown above is a sample with illustrative data. Estimates for planning, not projections.

Closing-gift program FAQ

When am I actually charged?

Only when your client activates. Sending a gift reserves one credit; the credit is spent the moment your client claims their account, and not before. If a client never bites, revoke the invite from your dashboard and the credit goes straight back. You never pay for a client who wasn't interested.

Is this an annual subscription?

No. $99 one-time per activated client. The account and your branding last for the life of the account, with nothing further to pay. Packs bring the per-client number down, and multi-agent teams can go lower still (ask below).

What does my client pay?

Nothing, ever, for Family-level OnOtto. The gifted account never expires, never converts into a charge, and never shows a paywall for Family features. If they someday want add-ons beyond Family, that's their choice; the gift itself is complete.

What calls-to-action can I set?

Anything you want, and you can rotate several: "How much is your home worth?", "What's my buying power?", "View homes for sale", or your own wording linked to any page (your valuation tool, your listings, your calendar). Every click carries utm_source=onotto so your own analytics can attribute the traffic, and your dashboard counts clicks per call-to-action so you can see which one pulls.

Can I use my own branding or a custom banner?

Yes. By default you get the card: your photo, name, brokerage, and call-to-action — three quick fields and a headshot. If you have brand assets, upload a banner instead: 1200 × 200 pixels (6:1), PNG, JPG, or WebP, under 1 MB, with your text kept inside the center 80% so it never clips. The banner takes the card's place at the bottom of your client's home screen, and taps on it are tracked the same way.

Can my client remove my branding?

No. The co-branding is part of the gifted account, the same way an inscription is part of a gift. And it's designed to be welcome, not wallpaper: a slim card — your photo, name, brokerage, and call-to-action — pinned at the bottom of their home screen. Always present, never in the way, never interrupting a task, and never sending notifications on its own.

What's in the agent dashboard?

Impressions per client household, opens with recency ("the Johnsons opened OnOtto 9 times this month"), and clicks on your calls-to-action, broken out by variant so you can see whether "How much is your home worth?" or "View homes for sale" pulls harder. You also get a monthly summary by email. The sample above is exactly its shape.

When does an impression count?

When your branding actually renders in front of the client: an app open where your card is on screen, or a weekly digest email delivered with your name on it. Because the card is pinned to their home screen, that's every single open — including the quick ones where they just check something off. We don't count bulk sends that never reached them.

What can I see about my clients?

Counts and household names only: impressions, opens, and your CTA clicks. You never see their tasks, their appliances, their documents, or anything else inside their home. Their maintenance life is theirs; the reporting is about your branding, not their behavior.

Do you offer team or brokerage rates?

Yes. The 10- and 25-packs are the self-serve tiers; for multi-agent teams and brokerages we do grouped rates below those. Use the form at the bottom of this page, tell us how many agents, and we'll send real numbers within a business day.

Can I gift past clients, not just new closings?

Yes, and that's exactly what the 25-pack is for. "Thinking of you, I set your home up with a maintenance plan" is one of the few past-client touches that lands as a favor instead of a solicitation, and it puts your branding back in front of your whole book for the rest of their ownership. And since you're only charged for the ones who activate, blanketing your book carries no waste.

I'm a home inspector. Does this work for me?

Yes. Gift it at inspection instead of closing, and your report does double duty: the buyer uploads it and OnOtto turns every "recommend servicing" line into scheduled, recurring tasks, with your name on the experience when re-inspection time comes.

Not ready to gift? See what your clients would get.

Get the seasonal checklist we send homeowners, the same content that would carry your name, plus program updates for agents.

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