Be the agent they see every week for 11 years. For a dollar a month.

88% of buyers say they'd use their agent again. About 1 in 5 actually does. The median owner goes 11 years between transactions, and 81% of sellers interview exactly one agent: whoever comes to mind first. The agents who win that moment aren't better closers. They're just still around. OnOtto keeps you around.

Sponsor your first home free First home free forever, no card · then $1 a month per active home · quiet homes free · cancel anytime Questions first? Ask a human below. We reply within a business day.

This is what your client sees

A slim card at the bottom of their OnOtto home screen: your face, your name, your button. On purpose, it takes a turn about once a week instead of squatting on every open, so they never go numb to it (ad-frequency research is unambiguous: weekly exposure keeps nearly all of the recall, always-on earns the annoyance). Your name also rides the weekly digest email.

Setup is three fields and a headshot. Rotate as many button wordings as you like ("What's my buying power?" · "View homes for sale"), or upload your own banner instead (specs in the FAQ).

And this is what you see

The dashboard is the receipt. Every turn your card takes on a client's screen, every open by household, every tap on your button: counted, and broken out by wording so you know which button pulls. Try it:

Counts and household names only. You never see tasks, documents, or anything else inside a client's home. Every click also lands on your site tagged utm_source=onotto, so your own Google Analytics agrees with ours.

The math on staying remembered

You already pay to be remembered: postcards, branded magazines, pop-bys, bought leads. Here's what a dollar a month actually buys against all of it. An engaged home sees you 75 to 100 times a year, roughly 14¢ per moment, and every one of those moments is you alone, confirmed on their screen, not an ad slot in somebody's feed.

See the numbers behind the chart

Keeping warm with one client, at published rates

Channel	Typical cost	Branded touches / yr	Cost per touch	Lasts
Postcards / farming mail	$9–$36 per client per year	12–24 mailbox glances	$0.75–$1.50	Until the next mailing
Branded magazine (ReminderMedia-style)	$27–$42 per client per year + activation fee	6 issues	$4.50–$7.00	The coffee table, briefly
Home-value digest tools (Homebot-style)	$600+/yr subscription per agent	12 emails (opens are vendor math, inflated by Apple)	$0.05–$0.27 per claimed open	While you keep paying
CRM drip email	$828+/yr per seat	12–24 sends, ~1 in 3 opened	$0.19–$0.37 per real open	While you keep paying
Calendar magnet	$0.50–$2 once a year	1 delivery, then the fridge	Cheap, but nothing to tap and nothing to measure	Twelve months, passively
Handwritten / home-anniversary cards	$3–$5 per card	1–2	$3–$5	The mantel, a week
Pop-by gifts	$20–$100 per client per year	4–6 in person	$5–$25, plus your afternoon each time	The visit
Client appreciation events	$18–$50 per attendee	1–2 conversations	$18–$50	The afternoon
Cutco knife set	$104–$287 once	One strong moment at handoff	All of it, on one impression	A drawer
Zillow Premier Agent (buying strangers instead)	$139–$223 per connection; $2,500–$8,000 per closed deal	0 (these are new leads, not your past clients)	n/a	One phone call
OnOtto sponsorship	$1/home/month, only while the home is active	75–100 confirmed on-screen and inbox moments	~14¢, every one exclusive	While they use it; cancel anytime

And these moments land exactly when they're thinking about their home: checking a task, logging a repair, wondering what their place is worth now. That's also work your untracked touches (pop-bys, pies, holiday cards) never get credit for. The dashboard counts every turn and every tap.

Tax note, not tax advice: co-branded marketing software that displays your name and your button is a marketing expense, not a $25-capped business gift like the knife set (IRS Pub 463). Ask your CPA.

How it works: about a minute per home

1. Paste the listing link and your client's email. That's the whole job. OnOtto drafts the home's maintenance plan: systems, appliances, the works. (Know the install dates? There's an optional two-minute handoff link for the sellers; anything that comes back sharpens the plan automatically.)
2. The gift goes out in your name, with your photo on the card. Your client claims it, snaps photos of their systems' labels, and OnOtto identifies makes and models and tightens the schedule. Billing for that home starts now, at a dollar a month, and pauses itself if they ever go quiet.
3. Your dashboard shows the compounding: how often each household has seen you, opens, and clicks on your button. Judge the whole thing by it.

Your first five years with us

Nobody should commit to eleven years on a landing page. Here's how the relationship actually unfolds: each step small, each one judged by the dashboard, not the brochure.

1. Today Sponsor your first home, free forever. Profile, headshot, paste a listing link. Five minutes, no card. Your best candidate: the past client you most want back.
2. Week 1 They claim it, and your face is in their app. The dashboard starts counting the same day: your card's turns, opens by household, and the first taps on your button.
3. Year 1 You add closings as they happen. A dollar a month each. An engaged home sees you 75 to 100 times a year, and a monthly email recaps your numbers so you never wonder what you're getting.
4. Year 2 You add everyone you've ever closed. Same dollar. The ones who don't bite cost nothing; the ones who do put your name back in their week. Your whole book, for less than one postcard campaign.
5. Years 3–11 The harvest. Agents 16+ years in get 69% of their business from past clients (41% repeat + 28% referral, per NAR). That book is built in exactly these years, and your face is in the app when each "what's our place worth?" moment arrives. One recovered deal (~$7,300) pays for sponsoring 600 home-years.

What it costs

Questions? Ask a human.

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Sources & assumptions: 88% of buyers would use their agent again or recommend them vs 21% of repeat buyers who actually did; 81% of sellers contacted only one agent; 11-year median seller tenure; veteran repeat + referral shares: NAR Profile of Home Buyers & Sellers (2024, 2025) and NAR Member Profile. Postcards $0.55 to $1.50/piece fully loaded: ANA/DMA Response Rate Report and published print rates. Branded magazine $4.49 to $6.99/issue: ReminderMedia published rates. Home-value digest tools from $50/mo: Homebot published pricing (open rates are vendor claims, inflated by Apple Mail Privacy Protection). CRM $69/mo/seat: Follow Up Boss published pricing. Zillow $139 to $223 per shared connection: Zillow published averages. Google real-estate seller-intent clicks $10 to $65: LocalIQ and agency benchmarks. Weekly frequency capping: Meta effective-frequency research (one exposure/week captures ~80% of ad-recall lift; wearout rises past 3–4/week) and Nielsen effective-frequency studies. OnOtto moments assume the card takes a turn roughly every 10–20 opens with a weekly floor, plus the weekly digest: 75–100 counted moments per engaged home per year, ~14¢ per moment at $12/home/year. One recovered deal nets ~$7,300 (2.4% side, 75% split, $407,500 NAR median sale). The chart plots each channel at the midpoint of its published range; the dashboard above is a sample with illustrative data. Estimates for planning, not projections.

Sponsorship program FAQ

When am I actually charged?

A home starts billing only when your client claims their gift, and it keeps billing only while they actually use OnOtto. $1 per home per month; a home with no activity in 90 days stops billing automatically and stays free until it comes back. Invites that never get claimed never cost anything.

So it is a subscription?

It's a dollar a month per home that's actually using the app, and your first home is free forever. No contract, no minimum, no tiers, no setup fee. Stop anytime and the billing stops with you; your clients keep their homes' history and the free tier forever, so canceling never punishes them.

How does the free first home work?

Create your profile and sponsor your first home free, forever, with no card on file. Send it to your next closing or to the past client you most want back, and judge us by the dashboard. One per agent.

What counts as an "active" home?

Any real use of OnOtto in the trailing 90 days: opening the app or opening the weekly digest email. If a household goes quiet, billing for it pauses automatically. You never pay to be in front of nobody, and you never have to prune a list to keep your bill honest.

What does my client pay?

Nothing, ever. While you sponsor their home they get Family-level OnOtto (persistent maintenance reminders, photo appliance identification, household sharing, 20 AI scans a month) at no cost. If you ever stop sponsoring, they keep their account, their home's entire history, and the free tier forever. Nobody's data is ever held hostage.

How often does my card actually show?

About once a week, on purpose. Your card takes a turn roughly every 10 to 20 app opens (with a weekly guarantee), plus your name on the weekly digest email. Meta's own advertising research found that one exposure a week captures about 80% of the total brand-recall lift, and that annoyance climbs past three to four exposures a week. Always-on branding stops being seen; a weekly turn keeps you remembered and welcome. Figure 75 to 100 real moments per engaged home per year.

What can my button say?

Anything you want, and you can rotate several: "How much is your home worth?", "What's my buying power?", "View homes for sale", or your own wording linked to any page (your home-valuation tool, your listings, your calendar). Every click lands on your site tagged utm_source=onotto, so Google Analytics gives OnOtto-driven visits their own line, and your dashboard counts clicks per wording so you can see which one pulls.

Can I use my own branding or a custom banner?

Yes. By default you get the card: your photo, name, brokerage, and button. Three quick fields and a headshot. If you have brand assets, upload a banner instead: 1200 × 200 pixels (6:1), PNG, JPG, or WebP, under 1 MB, with your text kept inside the center 80% so it never clips. The banner takes the card's place and taps on it are tracked the same way.

Can my client remove my branding?

No. Your branding is part of the sponsored account, the same way an inscription is part of a gift. And it's designed to be welcome, not wallpaper: a slim card (your photo, name, brokerage, and button) that takes a turn at the bottom of their home screen about once a week. Never in the way, never interrupting a task, never sending notifications on its own.

What's in the agent dashboard?

How often each client household has seen your card, opens with recency ("the Johnsons opened OnOtto 9 times this month"), and clicks on your button, broken out by wording so you can see whether "How much is your home worth?" or "View homes for sale" pulls harder. You also get a monthly summary by email. The sample above is exactly its shape.

When does an impression count?

Only when your name is actually in front of the client: your card taking its turn on their open app, or a weekly digest email delivered with your name on it. We don't count opens where your card wasn't shown, and we don't count bulk sends that never reached them. Every impression on your dashboard was a real moment.

What can I see about my clients?

Counts and household names only: how often they've seen your card, opens, and clicks on your button. You never see their tasks, their appliances, their documents, or anything else inside their home. Their maintenance life is theirs; the reporting is about your branding, not their behavior.

Do you offer team or brokerage rates?

The price is already a dollar; there's nothing to discount. For teams and brokerages we offer shared dashboards, roster management, and centralized billing instead. Use the form at the bottom of this page and tell us how many agents.

Can I sponsor past clients, not just new closings?

Yes, and you should: same dollar, whole book. "Thinking of you, I set your home up with a maintenance plan" is one of the few past-client touches that lands as a favor instead of a pitch. Invite everyone you've ever closed; the ones who don't bite never cost you anything, and the ones who do put your name back in their week for the rest of their ownership.

I'm a home inspector. Does this work for me?

Yes, and we built a whole page for you: OnOtto for home inspectors. Sponsor at inspection instead of closing, and your report does double duty: OnOtto turns every "recommend servicing" line into scheduled, recurring tasks, with your name on the experience when re-inspection time comes.

Not ready to sponsor? See what your clients would get.

Get the seasonal checklist we send homeowners, the same content that would carry your name, plus program updates for agents.

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