The $99 closing gift that stays in their home for 11 years
Updated July 2026
91% of buyers say they'd use their agent again. Only 15% actually do. (NAR 2025 Profile of Home Buyers & Sellers.) The gap isn't loyalty; it's memory. The median seller now owns their home 11 years before transacting again (an all-time high), and somewhere in year four the gift basket, the postcards, and your name all quietly evaporate. OnOtto is a closing gift that doesn't: for $99 one-time, your client gets a lifetime OnOtto Family account pre-built for their home, and you get your face, your brokerage, and a live call-to-action inside their weekly home routine for the life of the account.
Send your first gift for $99
Questions first? Use the form below and we'll reply within a business day.
This is exactly what your client sees
Your card sits at the top of their OnOtto home screen: photo, name, brokerage, and the call-to-action you choose. It renders every time they open the app to check off a task, and your name rides the weekly digest email too.
Rotate as many calls-to-action as you like: "What's my buying power?" · "View homes for sale" · "Get a home appraisal" or write your own. Your dashboard shows clicks per variant.
Pricing: one-time, per client, never a subscription
| Option | Price | Per client | Good for |
|---|---|---|---|
| Closing Gift | $99 one-time | $99 | Your next closing |
| 10-pack | $890 | $89 | A typical agent's year (median 10 sides) |
| 25-pack | $1,975 | $79 | Reactivating your past-client book |
Every gift is the same product: the client gets OnOtto Family for life (persistent maintenance reminders, photo appliance identification, household sharing) at no cost to them, ever. You get co-branding and attribution for the life of the account. There's no trial tier and no demo account to outgrow: start with one $99 gift and judge it by the dashboard.
The math, over the years that actually matter
Most agent ROI math stops at year one. Your client's next transaction is a median of 11 years out (NAR 2025; Redfin puts overall owner tenure at 12). So the only honest question about any stay-in-touch spend is: what does it cost to be visibly present for 11 years, and what's one recovered deal worth? Put in your numbers:
Against everything else that buys an agent attention
| Channel | Cost | What you get | Lasts |
|---|---|---|---|
| Postcard farming | $3,000 to $9,000/yr per 500-home farm | 2-second glances; ~0.5 to 2% response on cold lists | Until the next mailing |
| Zillow Premier Agent | $139 to $223 per connection | One lead you're racing four other agents for | One phone call |
| Home-value digest tools | $150 to $500+/mo subscriptions | Monthly value emails to your database (engagement claims are strong, and so is the recurring bill) | While you keep paying |
| Cutco knife set | ~$150 to $300 once | One strong impression at handoff, then a drawer | The handoff |
| Gift basket / wine | ~$100 once | Consumed in a week | A week |
| OnOtto closing gift | $99 once ($79 to $89 in packs) | Your photo, brokerage, and tappable CTAs inside a tool they use weekly, with per-client reporting | The life of the account |
Tax note, not tax advice: the IRS caps business-gift deductions at $25 per recipient per year (Pub 463), which is why a $225 knife set is mostly non-deductible goodwill. Co-branded marketing software that displays your name and call-to-action may be treatable as advertising instead, which has no such cap. Ask your CPA before counting on either treatment.
How it works: you do step 1, we do the rest
- Enter the client's email and the property address. Tick the systems you already know from your listing: furnace, AC, water heater, pool, septic. Two minutes, tops.
- We pre-build their home's maintenance plan from those systems and send the gift in your name, with your photo, your message, and "Courtesy of [you]".
- They claim it and finish setup by snapping photos of their systems' labels. OnOtto identifies makes and models and tightens the schedule. Your branding and calls-to-action are live in their app from day one.
- Your dashboard shows the compounding: impressions, opens by household, and clicks on your calls-to-action, rotating if you set several.
Start with one. Send a single $99 gift to your next closing, or to the past client you most want back, and judge it by the dashboard, not the brochure.
Send your first gift for $99Questions? Ask a human.
Tell us a little about your business and what you want to know. We reply within one business day.
Sources & assumptions: 91% of buyers would use their agent again or recommend them vs 15% who used an agent they'd worked with before; 87% of sellers would recommend vs 51% who reused their purchase agent; 11-year median seller tenure (all-time high); typical agent volume ~10 sides/yr: NAR 2025 Profile of Home Buyers & Sellers and NAR 2025 Member Profile. 12-year overall owner tenure: Redfin, March 2026. Postcard costs $0.45 to $1.65/piece and $3,000 to $9,000/yr per 500-home farm: Wise Pelican and Luxury Presence published rates. Zillow $139 to $223 per connection: Zillow published averages. Net commission assumes a 2.4% side (Redfin 2025 average buyer-side commission) at a 75% split on the $407,500 NAR median existing-home sale. OnOtto impressions assume engaged use of 52 to 104 branded renders per household per year (app opens plus weekly digests). Estimates for planning, not projections. Updated July 2026.
Closing-gift program FAQ
Is this an annual subscription?
No. $99 one-time per client. The account and your branding last for the life of the account, with nothing further to pay. Packs bring it down: 10 gifts for $890 ($89 each) or 25 for $1,975 ($79 each).
What does my client pay?
Nothing, ever, for Family-level OnOtto. The gifted account never expires, never converts into a charge, and never shows a paywall for Family features. If they someday want add-ons beyond Family, that's their choice; the gift itself is complete.
What calls-to-action can I set?
Anything you want, and you can rotate several: "How much is your home worth?", "What's my buying power?", "View homes for sale", "Get a home appraisal", or your own wording linked to any page (your valuation tool, your listings, your calendar). Change them anytime from your dashboard; the dashboard reports clicks per call-to-action so you can see which one pulls.
Can my client remove my branding?
No. The co-branding is part of the gifted account, the same way an inscription is part of a gift. It's designed to be welcome, not annoying: a tasteful "Courtesy of [you]" card with your photo, brokerage, and call-to-action. It never interrupts their tasks and never sends notifications on its own.
What's in the agent dashboard?
Impressions per client household, opens with recency ("the Johnsons opened OnOtto 9 times this month"), and clicks on your calls-to-action, broken out by variant so you can see whether "How much is your home worth?" or "View homes for sale" pulls harder. You also get a monthly summary by email.
When does an impression count?
When your branding actually renders in front of the client: an app open where your card is on screen, or a weekly digest email delivered with your name on it. We don't count bulk sends that never reached them or screens where your branding didn't appear.
What can I see about my clients?
Counts and household names only: impressions, opens, and your CTA clicks. You never see their tasks, their appliances, their documents, or anything else inside their home. Their maintenance life is theirs; the reporting is about your branding, not their behavior.
Can I gift past clients, not just new closings?
Yes, and that's exactly what the 25-pack is for. "Thinking of you, I set your home up with a maintenance plan" is one of the few past-client touches that lands as a favor instead of a solicitation, and it puts your branding back in front of your whole book for the rest of their ownership.
I'm a home inspector. Does this work for me?
Yes. Gift it at inspection instead of closing, and your report does double duty: the buyer uploads it and OnOtto's AI turns every "recommend servicing" line into scheduled, recurring tasks, with your name on the experience when re-inspection time comes.